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An exploration into better decision making, grounded in the science of cognitive bias and the wisdom of storytelling
Ask This Book A Question arrives like a trusted friend, one who knows that decision making is less about unlocking secrets and more about understanding the quiet ways we navigate uncertainty.
Through a series of visual prompts, the book maps the invisible geography of our minds – from our perception of time to our tendency to remember the bizarre over the familiar to the shortcuts we take when avoiding difficult truths.
This book is a companion for anyone who has ever felt stuck under the weight of too many choices, offering a thoughtful way to sit with uncertainty and navigate life’s most pressing questions.
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Why did a designer write a book about decision-making?
Because no matter who we are, we all struggle to make choices that truly align with who we want to be.
I've redesigned how we think about cognitive biases – not as flaws to fix, but as powerful tools for making more intentional, self-aware decisions.