Today, it’s hard for listeners to act on a podcast offer they hear – it’s “30 sec and gone." We know they’re usually multi-tasking while listening to a podcast, so they turn to Google to find what they had heard. This makes it hard for Spotify to demonstrate the value of podcast advertising, which makes it hard for pod creators to get opportunities to earn money off their art.
By creating an embedded podcast ad experience, we create utility for listeners by creating a consistent way to find their offers – without negatively impacting their listening experience.. While this is the industry standard for ad tech, this technology does not yet exist on other podcasting platforms. Spotify is the first to unlock this opportunity for creators and advertisers.